So I am watching TV, kicking back with a beverage and enjoying one of my favorite shows, Tosh.0, when all of a sudden, directly following a killer joke that had me coughing up my drink, came on one of the saddest commercials ever. Anyone who has ever watched television knows exactly what I am talking about: The Sarah McLaughlin ASPCA commercials. Those sad homeless dogs practically crying through the screen while Sarah sings in her soft yet powerful voice gets me right in my soul every time. Can there ever be a sadder commercial? Let me help you out. The answer is hell no.
Let me be real right now. Those commercials are damn good because they are so effective. No one is going to watch that shit without wanting to immediately go out and rescue a dog. However, there is this little thing called “Target Audience” that the people at the ASPCA need to figure out. No one who is sitting around at 4:40 on a Friday afternoon watching Comedy Central is going to want to be disturbed by that heart crushing commercial. Play it during something more along the lines of Fox News or American Idol. Something that is typically watched by families or people who are going to go out and get a dog because they saw the commercial. I mean, seriously.
If I were them, I would not play it then. If they actually want to play a commercial during these times and not piss people off, simply make a new commercial. Something with upbeat, happy dogs frolicking in a meadow being happy and playful much like the people who watch Tosh.0. Happy and playful. Maybe I should get a job at the ASPCA in their market department. I would totally rock that shit hardcore.
Question of the day: What is your least favorite commercial? What would you do to make it better? I’ll give it a looksee and give you my opinion on it.
Ok and back to Comedy Central as I wait for my bestie to show up. So excited for the weekend!
Peace out shitfaces.